|One poster for TBTR|
The Boat that Rocked – Lack of Viral campaign.
There was no such viral marketing campaign for the boat that rocked, however there was still a strong marketing campaign following key conventions of many British films. One reason for this lack of Viral marketing is that unlike American movie companies British ones just want to get the film made and are not known to worry about marketing until post production. However in
throughout the production of the film they are always thinking about how to market the end product. America
Why no Viral?
|Social networking sites are very influential in successful viral campaigns|
It is through these platforms that viral campaigns are most successful; one flaw of the campaign is the Facebook page for the film targets younger audience who the film did not appeal to as it was a period film.
Good. Also explore other reasons for the lack of a viral campaign - are British films known for being highly viral/tech savvy in their marketing?