Thursday, 9 December 2010

The Trailers

Avatar - Teaser Trailer

  • Released end of August, months before the film's release to create even more excitement and hype about it.
  • Only one line of dialogue - International appeal, nothing gets lost in translation. Emphasis on the visuals, the beauty of it and the amazing graphics. Understated, minimalistic orchestreal music.
  • Doesn't give anything about the plot away - Intriguing. Most people will already have heard of the film, so this is just to whet audience's appetites. A very good example of what a "Teaser" trailer is for.
  • Most shots are short clips, featuring camera movement to show scenery or characters, dissolves or fade-to-black between each shot. Not choppy or fast-paced, more slow-moving at the beginning. Towards the end of the trailer the transitions get faster and the tense atmosphere builds, more shots of the action-packed, exciting scenes.

Avatar - Official International Launch Trailer

The Boat That Rocked - Teaser Trailer

  •  'From Richard Curtis, creator of Notting Hill, Four Weddings and a Funeral and Love Actually'
  • Short clip of each famous actor, then their name 
  • Martha & The Vandellas - Dancing in the Street, 1964

American Trailer

  • 'Until one American DJ' - Completely re-telling the story to appeal to American audience
  • American voiceover
  • 'Academy Award winner Philip Seymour Hoffman'

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